OUR HISTORY

INNOVATION NEVER STOPS

It all started with a bar of soap. Trace the evolution of ADA Cosmetics, from one man’s simple yet revolutionary idea, to a global success story.

MAKE IT PERSONAL

In 1979, Andreas Dahlmeyer had a vision – of personalized hotel cosmetics. When entering their hotel bathroom, guests would no longer be greeted with a generic bottle of shampoo and bar of soap. Instead, they would find their stay enhanced by elegantly branded products, perfectly reflecting their surroundings.

Produced in a small workshop, our founder’s first product was a bar of soap, sold in a gold-leafed black box. Soon, hoteliers were able to have the packaging printed with their logo – a simple and highly effective way to communicate their brand. It’s no surprise that the idea was an instant hit.

THE ART OF CARE

Buoyed by this success, Dahlmeyer soon added flacons to the product offer. One of his first lines was named the “Art of Care” – mirroring the philosophy of the company. ADA’s own production was launched in 1982, and steady international expansion followed.

Further milestones in our history include the launch of the groundbreaking Press + Wash dispenser in 1990, the opening of state-of-the-art new production facilities in 2003, and the launch of our first Green Collection in 2009 – a sign of our longstanding commitment to sustainability. In 2015, we acquired Pacific Direct and Scanamenities, further strengthening our international presence and brand portfolio.

ALL ABOUT EXPERIENCES

From day one, our mission at ADA has been to create hotel cosmetics that provide enriching experiences for both our customers and their guests. In a hotel stay, it’s often the small details that make the difference. These details have been our passion for more than 40 years, as we continue to put beauty into travel every day.

EFFICIENCY &
FUTURE SUCCESS

Through these acquisitions ADA Cosmetics International has increased is efficiency, developed new markets and expanded its international presence. Approximately 300 new employees have been assimilated across country borders, such that ADA Cosmetics International now has over 700 competent, committed employees worldwide forming the basis of it current and future success. A management team comprising leading industry experts and specialists from every discipline provide stability for the company and its further development with responsibility and vision.

LEARN MORE ABOUT

Our Management

Lutz Hübner
Chief Executive Officer
Benjamin Jorberg
Chief Financial Officer
Gerd von Podewils
Chief Marketing & R&D Officer

Background:
More than 25 years of experience in brand management, licensing and digital transformation.
My management principle: The customer is at the centre of everything we do.

Christine Reinhardt
Chief Human Resources Officer

Background:
Management assistant, Head of global Customer Service

Volker Keiber
Chief Operating Officer

Background:
Production engineer with cross-industry experience in production techniques and processes l Production plant management

GRENZENLOS UND GLOBAL

WIR SIND WELTWEIT FÜR SIE DA

Wir sind in mehr als 50 Ländern auf fünf Kontinenten vertreten und bieten dank lokaler Lagerhaltung und globaler Logistiknetze einen weltweiten Vertrieb mit kurzen Lieferwegen. Unsere fachkundigen Customer Service Mitarbeiter auf der ganzen Welt bieten Ihnen professionelle Beratung und Unterstützung, um vom ersten Tag an eine reibungslose und erfolgreiche Partnerschaft zu gewährleisten.