Coronavirus, price pressures, sustainability – ADA Cosmetics is navigating its way through challenging times. CEO Kai Bendix has now presented his plans for the company's future. In the coming years, the hotel cosmetics manufacturer aims to be stronger, more innovative and more sustainable than ever before.
ADA Cosmetics International launches the Perfumer H hotel collection. After a year of development in close partnership with Perfumer H, the new amenities collection will bring the Cologne fragrance to the world of hotel cosmetics launching January 2020.
With its “Make the Shift“ campaign, hotel cosmetics manufacturer ADA Cosmetics International aims to increase efforts to combat plastic waste. This initiative focuses on alternative and eco-friendly dispenser systems, thus representing a further component of the company’s sustainability strategy.
For the first time, ADA International is using the PICEATM wood tube for a personalised range of cosmetics for the Hapag Lloyd Cruises shipping line. The tubes, which are made from 95 percent renewable raw materials, were nominated by the German Hotel Association (IHA) for Product Innovation of the Year in 2019. For ADA, this represents a further step towards the sustainable development of hotel cosmetics.
Celebrities as diverse as Sarah Jessica Parker, Oprah Winfrey and Pink have one thing in common: They all are fans of kai – the iconic Californian beauty line with its fresh, easygoing appeal and its subtly tropical nature. Taking inspiration from Hawaii and its exotic flora, Gaye Straza created the kai brand. Now, ADA International is launching a new hotel collection with this VIP fragrance in exclusive hotel bathrooms.
New fun body care for little guests – for hotels that love children
Off playing with forest animals and straight in the bath. my forest FRIENDS from ADA International now means both are possible at the same time – turning soothing body care into a fun experience for children. Specially developed for hotels promoting a child-friendly environment. Available from 1 March 2019.
The Perfumer’s Garden, ADA International’s latest hotel cosmetics range, is exceptional. It offers fragrances composed by passionate perfumers that are being produced exclusively for the range, inspired by the season’s fragrance trends. The latest spring/summer edition is available now. More are to come.
Kehl/Germany, October 2018 – Floris Cefiro is a hotel cosmetics collection that transports your senses to the beauty of a lush Mediterranean courtyard brushed with a fragrant warm breeze.
