A visionary with responsibility
This guideline has enabled ADA Cosmetics International to become the market leader of hotel cosmetics in Europe during its 40-year corporate history and one of the leading companies worldwide. Its rise to a global player is in no small part thanks to a management that pursues clear goals and shapes the future with visionary force. Major milestones have been the takeover of the British company Pacific Direct and Scanamenities from Denmark in 2015.
Through these acquisitions ADA Cosmetics International has increased is efficiency, developed new markets and expanded its international presence.
Approximately 300 new employees have been assimilated across country borders, such that ADA Cosmetics International now has over 700 competent, committed employees worldwide forming the basis of it current and future success. A management team comprising leading industry experts and specialists from every discipline provide stability for the company and its further development with responsibility and vision.
Value creation
The future belongs to companies, which adjust strategically to the opportunities and challenges of tomorrow and then pursue this path consistently.
Gerd
von Podewils
Chief Marketing and R&D Officer
Chief Marketing
Background:
More than 25 years of experience in brand management, licensing and digital transformation.
My management principle: The customer is at the centre of everything we do.