Press releases

Wilhelm Könning resigns at the end of the year

Kehl/Germany, July 2020 - As the German cosmetics manufacturer announced today, Kai Boris Bendix (50) took over the executive management of the group on July 6, 2020. He is joining ADA from the position of CEO of Cofresco, a subsidiary of the German Melitta Group. Prior to this, Kai Bendix spent many years at Beiersdorf AG, where he managed the businesses in Southeast Asia, India, Bulgaria, Austria and headed the global NIVEA marketing for several years.

ADA Cosmetics International launches the Perfumer H hotel collection. After a year of development in close partnership with Perfumer H, the new amenities collection will bring the Cologne fragrance to the world of hotel cosmetics launching January 2020.

“MAKE THE SHIFT“ CAMPAIGN

With its “Make the Shift“ campaign, hotel cosmetics manufacturer ADA Cosmetics International aims to increase efforts to combat plastic waste. This initiative focuses on alternative and eco-friendly dispenser systems, thus representing a further component of the company’s sustainability strategy.

For the first time, ADA International is using the PICEA^TM wood tube for a personalised range of cosmetics for the Hapag Lloyd Cruises shipping line. The tubes, which are made from 95 percent renewable raw materials, were nominated by the German Hotel Association (IHA) for Product Innovation of the Year in 2019. For ADA, this represents a further step towards the sustainable development of hotel cosmetics.

New fun body care for little guests – for hotels that love children

Off playing with forest animals and straight in the bath. my forest FRIENDS from ADA International now means both are possible at the same time – turning soothing body care into a fun experience for children. Specially developed for hotels promoting a child-friendly environment. Available from 1 March 2019.

• Exquisite perfumes from Grasse
• Seasonal fragrance highlights
• Beautiful bottles in a stylish design

Kehl/Germany, October 2018 – Floris Cefiro is a hotel cosmetics collection that transports your senses to the beauty of a lush Mediterranean courtyard brushed with a fragrant warm breeze.

• Tried-and-tested extracts from controlled organic cultivation
• Selected formulations
• Modern and stylish in fragrance and design

Kehl/Germany, July 2018. ADA International (ADA) and The White Company have created a new hotel amenities range that pampers the senses. The White Company’s range of Lime & Bay –
with citrus notes – is a new addition to the hotel collections.

• Dermatologically tested
• Certified with the ECARF quality seal
• Gentle care for daily use

ADA International launches new amenities range custom-made for the most iconic hotel in London:
the Penhaligon’s Savoy Steam range for The Savoy.