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OUR SUSTAINABILTY MISSION

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TAKING ACTION FOR OUR PLANET

At ADA, sustainability is about more than words. We take concrete steps towards clear and measurable goals, doing everything in our power to minimize our environmental impact and protect our planet for future generations.

From responsible sourcing of ingredients to our pioneering dispenser solutions that reduce packaging waste, we lead the hotel industry in sustainable practices, and set an example for others to follow.

Our annual Sustainability Report provides transparent information on our performance, and detailed insights into our sustainability strategy, actions, and goals. Learn more in the latest report for 2021-22.

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OUR AREAS OF IMPACT

Circularity

At ADA, we think circular in everything that we do, and are proud to be the first and only hotel cosmetics company whose entire product portfolio is Cradle to Cradle Certified Silver. Read more.

Decarbonization

We actively work to decarbonize the footprint of our products, business activities, and processes. Our internal target is to reduce our total scope 1 and scope 2 emissions by 35 % by the end of 2026. Read more.

Healthy and Safe Ingredients

We prioritize natural, renewable raw ingredients, to protect our planet’s resources. Our formulas are responsibly sourced, comprehensively tested, and independently certified. Read more.

Social Responsibility

We seek to create an inspiring, safe, and welcoming environment for our diverse workforce, while also supporting social and environmental initiatives around the world. Read more.

Transparency

We hold ourselves accountable as we work towards our sustainability goals, tracking and reporting upon our progress in an open and transparent manner. Read more.

Explore more about our sustainability initiatives.

Circularity

Decarbonization

Ingredients
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Social responsibility
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Transparency
Our

GLOBAL OFFICE
LOCATIONS

We are located in more than 50 countries with an international distribution network and a large number of sales partners – a fact our clients really appreciate. We do, however, offer more than just geographic proximity.

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